Why Content Marketing?

The sales process has changed. 

 

The sales funnel is now client-controlled and on-demand, with "70% of the buying process in a complex sale already complete before prospects are willing to engage with a live sales person."

(Source: SiriusDecisions).

This means:

 

  • Sales are more influenced by your online assets as pre-purchase research becomes the default "step one."

 

  • Your web presence (including online chatter about your business) has become critical to the top of your sales funnel.

What message are you sending your prospects?