Representative Content Marketing Experience

   So......what exactly do I do?


  • Email production, list management, segmentation and related reporting (I've used Exact Target, HubSpot, LitmusApp and MailChimp). 


  • Comprehensive editorial sweep of website content, including total site audit, moving content to a new platform, complete re-branding process, and re-wording old content as well as creating new content. Both independently and collaboratively.


  • Hubspot A-Z account audits for agencies and direct clients to uncover missed opportunities that may be going overlooked.  


  • Marketing strategy planning based on goals and resources. 


  • In-person and virtual training on the Hubspot platform.


  • Complex, data-based persona analysis & strategy.


  • SEO-optimized website and blog content on any platform.


  • Conversion optimization for microcopy, forms, calls to action and landing page copy and design.


  • Create and adhere to content style guides for branding consistency.


  • Applying complex logic to branched workflows (a.k.a. email drip campaigns) based on recipient, offer, and behaviors. 


  • Online advertising campaigns via AdWords, LinkedIn and Outbrain, including competitor ad analysis and target keyword strategy.


  • Multi-channel, targeted B2C & B2B social media marketing campaigns via Hubspot platform & HootSuite tools.


  • Quarterly B2B e-newsletters.


  • Weekly blog postings and press releases for company blogs and corporate news feeds. 


  • Event coordination and promotion, including for speaking engagements, webcasts, and national tradeshows.  


  • Production of business materials, including: press releases, reports, presentations, website content, marketing slicks, infographics, RFPs, account updates, case studies, eBooks.


  • Data hygiene, monitoring appropriate list churn and CAN-SPAM compliance, utilizing segmentation and re-engagement campaigns.


  • Testing and tracking results for email and online marketing efforts, comparing metrics to industry benchmarks in summary reports, and translating them to recommendations for budget  and strategy shifts. 


This list is not comprehensive. Feel free to inquire about your particular needs; I'm happy to speak with you and provide feedback on ways I may be able to help you reach your goals.