B2B Email Marketing Metrics

Want the numbers? Here's how my emails perform:

 

Here are the average performance metrics for emails I sent out over 24 months on behalf of a B2B client in the Corporate Services industry. They represent a variety of email types (educational, news, promotional, holiday greetings) and were sent to a number of different lists (clients, prospects, segmented by region and/or job type, etc.).

 

My average email open rate: 21.8%

- compare to mean open rate for Corporate Services industry emails: 18.1%

- compare to median open rate for Corporate Services industry emails:15.7%

source: Silverpop's 2013 Email Marketing Metrics Benchmark Study

 

My average email click-through rate (CTR): 7.5%

- compare to mean CTR for Corporate Services industry emails: 3.2%

- compare to median CTR for Corporate Services industry emails: 2.3%

source: Silverpop's 2013 Email Marketing Metrics Benchmark Study